Content Marketing Institute
Content Marketing Institute
  • Видео 1 092
  • Просмотров 2 991 503
Content Wins Big at Cannes Lions Advertising Awards | What's New?
The Cannes Lions International Festival of Creativity kicks off in France this week. Interestingly, the early big prize winners aren’t great ads as much as they are classic content marketing initiatives. Are the lines between brand advertising and content marketing finally blurring, as Robert Rose has long predicted?
📣So what do you think? Is this a tipping point in the evolution of marketing? Pushback against the commoditization of content? Something else? Let us know in the comments.
👀 Related: How To Explain Content Marketing to Anyone [Examples]
contentmarketinginstitute.com/articles/explain-content-marketing-anyone/
⭐️Sources: www.lovethework.com/work-awards/results
www.canneslions.com...
Просмотров: 376

Видео

Your Content as AI Training Fodder: Can You Stop It? | What's New?
Просмотров 232День назад
Meta joined the growing list of tech platforms notifying users that their content is being used to develop and improve AI products. Brands and consumers have been vocal about their concerns but have little recourse other than abandoning their use of these ubiquitous tools. Nonetheless, Robert Rose believes there could be a silver lining for marketers - once they learn to take advantage of it. 📣...
#CMWorld 2023 - What's the Big Idea? Creating Content That Makes an Impact | Melanie Deziel
Просмотров 86День назад
Join us for #CMWorld 2024 in an all new location San Diego, California, October 21-23. REGISTER TODAY: www.contentmarketingworld.com Up against copycat competitors, regurgitating robots, and an endless sea of “experts” competing for audience attention, it’s easy for ideas to get lost in a sea of content sameness, depriving them of their impact. In this clip from Content Marketing World 2023, sp...
Brands Shush Their Loud and Proud Campaigns | What's New?
Просмотров 26514 дней назад
Brands are continuing to support Pride month. Yet, fewer seem to be waving rainbow-hued promotional flags over their efforts - perhaps to avoid politicized controversy. While influencers are decrying the loss of Pride marketing partnerships, Robert Rose sees the shift as a positive: When brands jump off the performative bandwagon, it leaves more space for authentic LGBTQIA voices to be heard. 📣...
#CMWorld 2023 - Marketing's Role in Creating an Inclusive Future | Karen McFarlane
Просмотров 7014 дней назад
Join us for #CMWorld 2024 in an all new location San Diego, California, October 21-23. REGISTER TODAY: www.contentmarketingworld.com DEI and authenticity are buzzwords of the day, but not everyone knows how to achieve them in practice. This lack of confidence results in an uncertain dance between appreciation, appropriation, performative action, cancel culture, and allyship. So, how can markete...
Googlegate or Water Under the Search Bridge? | What's New?
Просмотров 27221 день назад
An explosive leak of Google’s internal documents suggests the tech giant may have been deceiving the public for years about optimizing content for search. According to SparkToro’s Rand Fishkin, the documents detail Google’s search API and the types of data factored into its ranking algorithms. But CMI's Robert Rose says it’s probably not a good idea to take anything from this data as actionable...
Coca-Cola Quenches B2B Thirst for Enablement | What's New?
Просмотров 211Месяц назад
Coca-Cola has just launched Lens - a B2B content platform and newsletter aimed at empowering its restaurant and retail partners to become better business managers. With its library of thought leadership articles and valuable customer insights, the program drives Coca-Cola’s marketing goals at multiple funnel stages. Whether or not the beverage giant sees Lens as a long-term effort, Content Mark...
#CMWorld 2023 - Rethinking Welcome Emails | Ashley Guttuso & Dennis Shiao
Просмотров 95Месяц назад
Join us for #CMWorld 2024 in an all new location San Diego, California, October 21-23. REGISTER TODAY: www.contentmarketingworld.com In the marketing economy, new subscribers are worth their weight in gold. So why does your welcome series feel like recycled plastic? In this clip from Content Marketing World 2023, speakers, Dennis Shiao (Founder, Attention Retention) and Ashley Guttuso (Consulta...
AI Updates Go Personal | What's New?
Просмотров 219Месяц назад
🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. In competing events, OpenAI and Google each launched major AI upgrades this week, including multimodal models, desktop apps, and real-time interaction capabilities. Despite the rumors, both businesses left the implications for search and marketing out of their conversations. Robert Rose says it’s a cle...
Martech Misalignment Adds Up to Wasted Budgets | What's New?
Просмотров 446Месяц назад
🌎 The content marketing news you need to lead from Content Marketing Institute’s Robert Rose. A new CMO study from Duke University projects that any growth marketers see in their budgets over the next five years will mainly be spent on managing technology. Yet, the report also finds that marketers are only using about 56% of tech solutions they buy. Robert Rose says if these trends bear out, ma...
#CMWorld 2023 - Using Data-Inspired Content Pillars | Brian Piper
Просмотров 128Месяц назад
Join us for #CMWorld 2024 in an all new location San Diego, California, October 21-23. REGISTER TODAY: www.contentmarketingworld.com In today's fast-paced digital landscape, content marketers often fall into the trap of producing copious amounts of content, hoping to strike gold with a few high-performing pieces. In this clip from Content Marketing World 2023, speaker Brian Piper, Director of C...
Google Pauses Its Post-Cookie Plans - Again | What's New?
Просмотров 250Месяц назад
🌎 The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. Google has backed off its schedule for killing third-party cookies after the U.K. Competition and Market Authority raised more concerns about the Privacy Sandbox solution. Despite the extended timeline, media companies are still pushing forward their plans to secure first-party data. Should marketers ...
#CMWorld 2023 - Revenue Growth Playbook | Deanna Ransom
Просмотров 64Месяц назад
Join us for #CMWorld 2024 in an all new location San Diego, California, October 21-23. REGISTER TODAY: www.contentmarketingworld.com Growth at all costs is over. Now, you need to go beyond creative and compelling content that attracts, informs and converts to content that does all of that while powering connection, retention and increases customer lifetime value. In this clip from Content Marke...
Tesla Throws Marketing Under the Cybertruck | What's New?
Просмотров 1,2 тыс.Месяц назад
Tesla Throws Marketing Under the Cybertruck | What's New?
#CMWorld 2023 - Podcasting Potholes | A. Lee Judge
Просмотров 482 месяца назад
#CMWorld 2023 - Podcasting Potholes | A. Lee Judge
Outlook on AI Transparency Is Unclear | What's New?
Просмотров 1852 месяца назад
Outlook on AI Transparency Is Unclear | What's New?
Google Eyes a First-Party Data Prize | What's New?
Просмотров 4132 месяца назад
Google Eyes a First-Party Data Prize | What's New?
#CMWorld 2023 - The Trust Gap | Marcus Sheridan
Просмотров 1062 месяца назад
#CMWorld 2023 - The Trust Gap | Marcus Sheridan
#CMWorld 2023 - Make Inclusion The Default | Purna Virji
Просмотров 472 месяца назад
#CMWorld 2023 - Make Inclusion The Default | Purna Virji
Prepare: The Data Apocalypse Will Come (Eventually) | What's New?
Просмотров 2272 месяца назад
Prepare: The Data Apocalypse Will Come (Eventually) | What's New?
Is TikTok’s Time Up? | What's New?
Просмотров 3123 месяца назад
Is TikTok’s Time Up? | What's New?
#CMWorld 2023 - The Best Customer Behavior Triggers You've Never Heard Of | Nancy Harhut
Просмотров 1333 месяца назад
#CMWorld 2023 - The Best Customer Behavior Triggers You've Never Heard Of | Nancy Harhut
Don’t Believe the AI Headline Hype | What's New?
Просмотров 4003 месяца назад
Don’t Believe the AI Headline Hype | What's New?
#CMWorld 2023 - Marketing IS Content Marketing - Robert Rose
Просмотров 1073 месяца назад
#CMWorld 2023 - Marketing IS Content Marketing - Robert Rose
"The Academy Awards of content marketing." | CMAwards Now Open
Просмотров 8943 месяца назад
"The Academy Awards of content marketing." | CMAwards Now Open
Whose Thought Leadership Is This Anyway? | What's New?
Просмотров 2903 месяца назад
Whose Thought Leadership Is This Anyway? | What's New?
#CMWorld 2023 - Evolving Zillow's Creative Content Strategy - Beverly Jackson
Просмотров 673 месяца назад
#CMWorld 2023 - Evolving Zillow's Creative Content Strategy - Beverly Jackson
Use AI for Doing? You Better Do the Thinking | What's New?
Просмотров 3723 месяца назад
Use AI for Doing? You Better Do the Thinking | What's New?
Live With CMI BONUS Interview | When Does it Make Sense to us AI? And other AI use cases...
Просмотров 453 месяца назад
Live With CMI BONUS Interview | When Does it Make Sense to us AI? And other AI use cases...
Privacy Sandbox: Google’s Feast or Fair Targeting Play? | What's New?
Просмотров 3914 месяца назад
Privacy Sandbox: Google’s Feast or Fair Targeting Play? | What's New?

Комментарии

  • @TheCinefotografiando
    @TheCinefotografiando День назад

    You really need to work on that background music and the volume going up after you finish your intro

  • @rosanavidal
    @rosanavidal 2 дня назад

    Thank you!

  • @ThapeloMKT
    @ThapeloMKT 8 дней назад

    The backlash that adobe and meta are getting will most likely be worth it for them at the end of the day. Y'all are a loud minority, most people clicked accept, and went on with their day, even if they are aware of the terms of service.

  • @mdmasumislam465
    @mdmasumislam465 10 дней назад

    Great. Your Content is fantastic, But your video optimization section area is not perfectly up to date. Out of 100 that’s score 0, That’s why your video is not reaching out to people, and you have very few subscribers, views , likes, watch time and comments. I think your RUclips channel will make your dream come true. Can I talk with you?

  • @ha_alansi
    @ha_alansi 12 дней назад

    رائع جدا

  • @Vilkox
    @Vilkox 14 дней назад

    What a fantastic presenter, so enthusiastic. Can’t believe he didn’t get more views or likes.

  • @tlmurray45
    @tlmurray45 14 дней назад

    A professional video would have been helpful.

  • @CoreyZeiman
    @CoreyZeiman 18 дней назад

    hey Robert , I emailed you

  • @danielkkariuki
    @danielkkariuki 18 дней назад

    1st to Comment. Loving the Channel

  • @SMGAPR8
    @SMGAPR8 23 дня назад

    Google crossed the line off humanity wayback!!

  • @SMGAPR8
    @SMGAPR8 23 дня назад

    Brands and branding is a round Robin distraction, brainwashing humans to becoming a ,'Product'

  • @Demonetization_Symbol
    @Demonetization_Symbol Месяц назад

    10:30

  • @Demonetization_Symbol
    @Demonetization_Symbol Месяц назад

    13:18

  • @ChayanGarg-bf9iy
    @ChayanGarg-bf9iy Месяц назад

    Beautifully explained. Love this!

  • @faisalarab316
    @faisalarab316 Месяц назад

    That bit was funny 😁

  • @CafePressi
    @CafePressi Месяц назад

    Stories are powerful , I enjoyed the content

  • @chriscarr1002
    @chriscarr1002 Месяц назад

    Transparently this is welcome news. My agency has been preparing for a cookie-less future for some time now but it makes attribution far more cloudy.

  • @martainnwaddles6514
    @martainnwaddles6514 Месяц назад

    "PromoSM"

  • @AndrewsOpinion15
    @AndrewsOpinion15 Месяц назад

    ELIZABERTH BANKS LOOK GREAT ON CONTENT MARKETING WORLD 2023 !!!

  • @stevenreid_youtube
    @stevenreid_youtube Месяц назад

    This is such a fascinating exploration of AI's role in marketing and the strategic dilemmas companies face! Balancing innovation with transparency is the key, and your insights provided great guidance for navigating these challenges.

  • @stevenreid_youtube
    @stevenreid_youtube Месяц назад

    The discussion on business podcasting is really insightful. Understanding the purpose, audience, and production nuances is really crucial for creating impactful content.

  • @stevenreid_youtube
    @stevenreid_youtube Месяц назад

    The discussion around Tesla's marketing and content team changes is really thought-provoking. It's a clear example of how the marketing landscape is constantly evolving, especially in tech.

  • @stevenreid_youtube
    @stevenreid_youtube Месяц назад

    The discussion on revenue growth and content strategy is spot-on! It highlights the shift towards a more holistic approach in business, emphasizing the importance of aligning content with key business goals and customer needs.

  • @js10351
    @js10351 Месяц назад

    I was really excited to hear his perspective but it’s unfortunate this is biased advice. Very negative towards the company.

  • @mrmatias2618
    @mrmatias2618 Месяц назад

    The Father of Marketing of all time is Jesus Christ, based on facts. (there was neither the Internet nor TV but his idea was the most spread out idea of all human history). 100 % of all the successful marketing books plagiarize either intentionally or unintentionally the Holy Bible, especially Jesus Christ's remarkable attitude. Marketers like, Seth Godin..., tell us to select the smallest viable audience, market, to talk about your idea; that is what Jesus did. Jesus dedicated deep all his entrepreneurship lives to only 12 customers (12 disciples if you wanna say that). Marketers like Al Ries and Jack Trought, tell us to choose a name that stands for what your product or service's main benefit is. Jesus name stands for Savior due to his service was about '' Salvation ''...Marketers tell us that your idea should be spread by your customers. Jesus Christ's customers were the ones who spread the idea. Jesus sometimes had to tell the customers to not spread the idea, but the customers wouldn't listen because his service was so good the only way the customers could release that tensions was to talk about to their family and friends Jesus Christ company. I have more to say, but I do not want to write a too long comment. Does anybody disagree with it? Sorry for any possible writing mistakes. English is not my first language, I do speak Portuguese...

  • @Junyo
    @Junyo 2 месяца назад

    Elon Musk hates both customer support & marketing evenly. Imagine having to do marketing in a company where its CEO tries his hardest to offend as many people as he possibly can, openly supporting hate-speech and insulting people left-right-and-center. Imagine having to do advertising for such a douchebag. *deep sigh* The team is better off working for a company that actually WANTS to sell its products and respects its customers than working for a company like Tesla.

  • @stevenreid_youtube
    @stevenreid_youtube 2 месяца назад

    This is a great reminder of the timeless principles that drive successful marketing strategies. Building trust and removing doubt are timeless strategies that resonate across industries. Thanks for sharing!

  • @markersdoings
    @markersdoings 2 месяца назад

    Tragedy

  • @stevenreid_youtube
    @stevenreid_youtube 2 месяца назад

    You wonderfully highlighted a crucial aspect of modern marketing: the importance of diversity and inclusion. It's not just about following trends; it's about understanding and valuing diverse perspectives, which ultimately lead to stronger connections with customers.

  • @stevenreid_youtube
    @stevenreid_youtube 2 месяца назад

    Robert's insights on content marketing's evolution are spot on. It's fascinating how marketing has shifted towards content-driven strategies, becoming a fundamental aspect of modern marketing practices.

  • @jakobbourne6381
    @jakobbourne6381 2 месяца назад

    Phlanx's caption generator empowers businesses to experiment with different messaging strategies and A/B test captions to optimize engagement and conversion rates. This data-driven approach enables companies to refine their social media marketing efforts continuously and maximize ROI.

  • @morganj1997
    @morganj1997 2 месяца назад

    Can't believe this video isn't more popular. I'm not in "marketing" but it's relevant to everybody. Thanks for sharing.

  • @stevenreid_youtube
    @stevenreid_youtube 2 месяца назад

    The insights shared in this video are spot-on and timely. It's crucial for marketers to focus on understanding first-party data and adapting their strategies to upcoming changes in data privacy regulations.

  • @stevenreid_youtube
    @stevenreid_youtube 2 месяца назад

    Thank you, Elizabeth, for highlighting the significance of authenticity and purpose in work. Your insights resonate deeply and serve as a perfect reminder of the value of authenticity in everything we do and that it's crucial to stay true to ourselves while also exploring new opportunities for growth.

  • @richardbarnett1917
    @richardbarnett1917 3 месяца назад

    thank you for this video

  • @tanakatavarera8996
    @tanakatavarera8996 3 месяца назад

    Ryan Reynolds, we are looking up to you buddy.🤣

  • @stevenreid_youtube
    @stevenreid_youtube 3 месяца назад

    Wow, what a rollercoaster ride of TikTok drama! But amidst all the uncertainty, one thing's for sure - TikTok has become a powerhouse for marketers, both B2C and B2B. Thanks for keeping us entertained while shedding light on such a relevant topic! Can't wait to see how it all plays out.

  • @stevenreid_youtube
    @stevenreid_youtube 3 месяца назад

    Wow, what a thought-provoking take on AI and marketing! 🤯 It's fascinating how technology keeps pushing boundaries, isn't it? Can't help but wonder what the future holds for us marketers. Let's stay open-minded and ready to adapt!

  • @stevenreid_youtube
    @stevenreid_youtube 3 месяца назад

    This really sheds light on the complex world of third-party cookies and privacy in marketing. It's crucial for businesses to adapt to these changes and focus on first-party data strategies. Thanks for breaking it down in such an engaging way!

  • @danielcaldas3247
    @danielcaldas3247 3 месяца назад

    This is pure gold. Probably the most important thing to find out before starting any campign or even business. Thank you Adela.

  • @stevenreid_youtube
    @stevenreid_youtube 3 месяца назад

    Absolutely fascinating insights on the state of thought leadership in B2B marketing! This underscores the need to rethink our approach and invest in thought leadership as a strategic business asset. Let's strive to provide fresh perspectives, challenge the status quo, and deliver immediate value to our audience.

  • @shailv
    @shailv 3 месяца назад

    Speed Thrills, but Kills. When AI with speed goes wrong, brands face backlash -- unless they have humans supervising each output.

  • @stevenreid_youtube
    @stevenreid_youtube 3 месяца назад

    Wow, Google's decision to deprecate third-party cookies is making waves in the marketing world! It's a significant shift that will impact how we target and measure our campaigns. This also presents an opportunity for us to deepen relationships with our audience and provide more value.

  • @stevenreid_youtube
    @stevenreid_youtube 3 месяца назад

    Thought-provoking exploration of the challenges and implications of AI in customer interactions and content generation. It highlights the importance of maintaining human oversight and ensuring accuracy in AI-powered systems. A valuable reminder that AI should enhance existing strategies, not replace them entirely. Thankyou for sharing!

  • @stevenreid_youtube
    @stevenreid_youtube 3 месяца назад

    Beverly Jackson's insights into Zillow's marketing evolution are truly eye-opening! It's fascinating to see how they've transitioned from merely observing homes to providing comprehensive solutions for customers. Her emphasis on personalized content and the evolving needs of first-time homebuyers highlights the dynamic nature of marketing today. It's a reminder of the importance of staying adaptable in an ever-changing landscape. Thanks for sharing this valuable perspective!

  • @josephparra7131
    @josephparra7131 3 месяца назад

    You are just as fake as Alissa......

  • @josephparra7131
    @josephparra7131 3 месяца назад

    Fake it til you make it

  • @ar25k46
    @ar25k46 4 месяца назад

    39:00 what music is that?

  • @-C.S.R
    @-C.S.R 4 месяца назад

    Watching her interview the vice president of Bud Light was so embarrassing! Absolute amateur hour. She is just a bobble head that literally nodded her head and agreed with every single thing she said with zero pushback with some of the crazy comments. Her career must be flourishing as an interviewer🤦